intertrendsМеждународные процессыInternational Trends / Mezhdunarodnye protsessy1728-27561811-2773AEFIR10.17994/IT.2021.19.3.66.3intertrends-263Research ArticleПРОДОЛЖЕНИЕ ДИСКУССИИCONTINUING THE DISCUSSIONВлияние пандемии COVID-19 на креативные индустрии пример КазахстанаThe impact of the COVID-19 pandemic on the music industry evidence from KazakhstanКалюжноваЕ.KalyuzhnovaY.

Елена Калюжнова

Yelena Kalyuzhnova

Reading, RG6 6UD

y.kalyuzhnova@henley.ac.ukХлыстоваЕ.KhlystovaO.

Елена Хлыстова

Olena Khlystova

Reading, RG6 6UD

ИмайоА.ImayoA.

Ассель Имайо

Алматы

Assel Imayo

Almaty, 050000

Бизнес школа Хенли, Университет РедингаВеликобританияHenley Business School, University of ReadingUnited KingdomКазахская национальная консерватория имени КурмангазыКазахстанKurmangazy Kazakh National ConservatoryKazakhstan202130092021193147156Copyright © Калюжнова Е., Хлыстова Е., Имайо А., 20212021Калюжнова Е., Хлыстова Е., Имайо А.Kalyuzhnova Y., Khlystova O., Imayo A.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.intertrends.ru/jour/article/view/263

Пандемия COVID-19 оказала чрезвычайно негативное влияние на музыкальную индустрию в Казахстане. Её представители были вынуждены закрыть площадки или отменить выступления и не могли работать в обычном режиме. Этот сектор вынужден был искать собственные способы борьбы с последствиями пандемии в отсутствии государственной поддержки. При этом сказывался недостаток навыков работы в цифровой среде, трудности с доступом к программному обеспечению для записи концертов или онлайн-выступления. Учитывая потребность в исследовании влияния пандемии COVID-19 на представителей музыкальной индустрии в различных географических регионах, настоящая работа опирается на результаты проведённого опроса. В период с февраля по июнь 2021 г. мы обратились к 102 представителям музыкальной индустрии по всему Казахстану. Мы собрали данные о том, какое влияние пандемия оказала на музыкальную индустрию страны. Результаты опроса показывают, что участники музыкальной индустрии потеряли значительную часть дохода из-за COVID-19. Наше исследование выводит несколько следствий для политики, которые можно учесть при разработке стратегии восстановления музыкальной индустрии в Казахстане. Лица, определяющие политику, должны рассмотреть вопрос о разработке финансовых схем для поддержки представителей креативных профессий во время пандемии. Было бы полезно предоставить гранты для поддержки специалистов творческих профессий, которые особенно остро сталкиваются с негативными последствиями пандемии. Результаты проведённого исследования демонстрируют необходимость объединять исследователей и музыкантов в ассоциации, которые могли бы проконсультировать их о возможностях получения грантов и специальной поддержки от государственных и независимых фондов.

The COVID-19 pandemic has had an overwhelmingly negative effect on the music industry in Kazakhstan. Music events had to close or cancel their performances, rendered unable to operate as usual. This sector has been struggling to cope with the pandemic because of the lack of the government support, digital skills, and difficulties in accessing software to record concerts or perform online. Given the need in the literature for surveys of music industry representatives on the impact of the COVID-19 pandemic in different geographic areas, this study utilised the survey approach. During the period of February-June 2021, we approached 102 representatives of the music industry across Kazakhstan. We have collected data on what impact the COVID-19 pandemic has had on the music industry in Kazakhstan. The results of the survey demonstrate that the music industry stakeholders have lost a significant amount of income due to the COVID-19 pandemic. Our study has several policy implications that could be considered when developing the recovery strategy for the music industry in Kazakhstan. The policy makers need to consider the development of financial schemes to support artists in the time of the pandemic. It would be helpful to create grants to support the creative artists who are particularly struggling from the negative consequences of the COVID-19 pandemic. Our results have demonstrated that it would be necessary to unite academics and musicians in associations that could advise them on the possibilities of obtaining grants and special support from state and independent foundations.

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The authors declare that there are no conflicts of interest present.