intertrendsМеждународные процессыInternational Trends / Mezhdunarodnye protsessy1728-27561811-2773AEFIR10.17994/IT.2021.19.4.67.1intertrends-270Research ArticleФИКСИРУЕМ ТЕНДЕНЦИЮCATCHING A TRENDКоммерческая деятельность университетов взаимодействие со стейкхолдерамиIncome generation activities from academics at universities and engagement with stakeholdersРадькоН.RadkoN.

Наталья Радько

Рединг

Москва

Natalya Radko

Reading, RG9 3AU

Moscow, 119454

n.radko@pgr.reading.ac.ukРедингский университет; МГИМО МИД РоссииВеликобританияHenley Business School, University of ReadingUnited Kingdom202130122021194123150Copyright © Радько Н., 20212021Радько Н.Radko N.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.intertrends.ru/jour/article/view/270

В работе рассматривается влияние различных стейкхолдеров на формирование приносящей доход деятельности университета. На сегодняшний день способность университета самостоятельно поддерживать своё финансовое благополучие в условиях ограниченной финансовой помощи со стороны государства находится в фокусе внимания как учёных, так и администраций университетов. Профессорско-преподавательский состав является одним из ключевых стейкхолдеров, применяющих различные инструменты для привлечения дохода в вуз, в том числе через взаимодействие с различными субъектами экономической деятельности. В рамках данного исследова- ния были применены количественные методы анализа. На основе вторичных данных о взаимодействии высших школ и предприятий в Великобритании автор провёл оценку воздействия различных стейкхолдеров на доходность вуза. Согласно полученным результатам государство и предприятия являются основными стейкхолдерами, которые оказывают значимое влияние на финансирование университетов, тогда как другие субъекты хотя и важны, но эффективность их воздействия зависит от каждого конкретного вуза. Это исследование может быть полезным для административного аппарата высшей школы, поскольку показывает различные стратегии взаимодействия со стейкхолдерами, что, в свою очередь, может привести к разработке своей стратегии поведения для увеличения доходности вуза.

The paper explores the effect of different stakeholders (the definition of the term "stakeholder" within this research paper is presented in the Introduction) on the income generation of the university. There is a growing focus from the research perspective and university management on the ability of universities to sustain their financial sustainability due to the shortage of financial support from the government. Adopting different instruments, university faculty is one of the vital stakeholders for generating revenues for the university via engaging with different actors. This research adopted quantitative techniques by applying secondary data on university-industry collaboration in the UK to evaluate the effect of different stakeholders on university financial positions. The results show that government and Industry are among the initial stakeholders to contribute to university financial results while the support of other actors is vital but different across university types. This research can be helpful for university managers as a guide to explain different paths of collaboration with stakeholders that can lead to different strategies to increase university income.

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The authors declare that there are no conflicts of interest present.